I'm conceptual. I like ideas that communicate and innovate messages to an audience, not ads that push products. No sugarcoated light bulbs or encapsulated dollar signs just solutions & ideas at work.

 

Each project and design is sort of like an adventure. I do the research and start the creative process by immersing in conceptual brainstorming based on my findings. Yes, it sounds cheesy. It's difficult to explain but it's truly a fun learning process and every project is different. Some of them lean on the more creative and artistic side some are fairly cut and dry. They all help to pay the bills and build my portfolio but I must admit what really motivates me are the fun and creative gigs that allow me to challenge myself and push the envelope. It's my job as a designer to find the balance in all of my projects so that each of my clients are satisfied and the project is a total success! That is a skill that is better learned in the everyday practice of design and business and not always covered in design school.

wil de Boer
202.834.9985 c.
wildeboer1975@gmail.com
The Corcoran College of Art & Design
Washington DC

My objective is to advance my career and passion for design with a focus in digital media design.

Wildesignsolutions Inkorp. (‘01- current)
Founder and principal designer. My main function is to manage and accrue new business and provide creative direction. Work with three other design partners and maintain a professional relationship with an assortment of industry vendors and contract freelancers. My design philosophy is to provide timely, concise, “boutique-style” graphic services to my clients by developing a close relationship and understanding of their vision and design needs.

DC Smiles Cosmetic, Implant & Reconstructive Dentistry (‘05- current)
Implemented a totally fresh and revived design esthetic with a redesigned logo, new stationary/ letterhead, and two solid years of collaborative interactive web designing/updating, collection & archiving of patient records, direct-mail and newspaper/magazine advertisement designs and overall management of graphic marketing & art direction company wide.

MINT Fitness/Green Juice Bar (07.20.08-Current)
Graphic Designer for various brochures, print and direct mailing projects. I redesigned existing in house flyer concepts to reflect a healthier, younger, and fresher esthetic. I also redesigned brochures for the SPA, the general club, and the new Pilates studio.

Think Food Group (07.01.08-current)
Think Food Group is the brainchild of celebrity chef Jose Andres and management company of many local DC
Restaurants, the new SLS Hotel in L.A CA. and the PBS show Made In Spain. I coordinate updates and
development for new media & web for their seven different websites.