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Basic Information
Individual

Lauren Muir

Title

Producer/Writer

Location

New York, NY, United States

Email

laurenfmuir@gmail.com

Professional experience

5 - 10 years

Detailed Information

I’m a writer/producer/director with a degree in Visual Arts from the University of California, San Diego. While in school, I worked as a children's fencing instructor. I think it’s fair to say that anyone who can handle twenty kids with swords can probably handle anything. Proving this, I’ve managed million dollar budgets, written 17 episodes of the TV show “Can’t Get a Date” for VH1 and have produced numerous spots for clients like ESPN, Animal Planet, the NFL, Food Network, History, Lifetime, WE tv, Tru tv, PBS, Discovery Kids and Grey Advertising.


Awards

2011 Silver BDA- Sports Program Promotion Campaign "AKC"
2010 Gold BDA- Website Promotion- Animal Planet “The Spot”
2010 Silver Promax Award- Art Direction- Animal Planet “The Spot”
2008 Gold Promax Award On-Air Promotion- NFL Fantasy Files
2008 Webby Award- Branded Content- NFL Fantasy Files
2008 Telly Award- Star Wars Promo Campaign for History


Senior Producer/Writer for Joyride Creative 2007- Current
Projects include:

• NFL/Reebok “Fantasy Files”
-Produced fifteen on-air and viral spots to promote fantasy football for the NFL and Reebok. The series has won a Gold Promax /BDA award for Best On-air Promotion for a Website, a Silver Webby for branded content and has drawn over 35 million views on Youtube.

Produced, shot and/or wrote various commercials, promos and network branding campaigns for:
• ESPN (Open Championship, NCAA Basketball Championships gfx pkg, College Football gfx pkg, Dr. Pepper spot)
• History (Star Wars: Legacy Revealed, Only in America with Larry the Cable Guy)
• Grey Advertising (Febreze Sport commercial with Dhani Jones, TruTV upfront with Gov. Jesse Ventura)
• Animal Planet (Logo design, promotion and shoot with Mike Tyson for “Taking on Tyson”, “Whale Wars” shoot, promotion and logo design, award-winning on-air campaign for “The Spot” which doubled site traffic and resulted in 10 times the viewer submissions they were getting prior to the campaign)
• NFL (Produced promo for the 2009 Pro Bowl which ran during the Super Bowl)
• Nestlé (Spanish language commercial for Stouffer’s)
• WE tv (Bridezilla promos)
• RCN (Branding campaign, commercials with Ron Jaworski and Darrell Green)
• Food Network, PBS, Lifetime, Discovery Kids (Various other promos, co-branded spots and title designs)


Producer/Writer for KSK: Studios 2004-2007
Projects include:

▪Vh1, Coordinating Producer "Can't Get a Date" 2006
-Wrote all budgets and tracked over four million dollars worth of expenses
-Became the network contact for financial and creative direction of the series
-Organized and handled all deliverables including music and media licensing and all associated paperwork.
-Helped develop a customized, online production calendar and communications system

▪Vh1, Writer "Can't Get a Date" 2006
-Wrote all 17 episodes, tag lines and promo materials

▪L'Oreal, Associate Producer "U.S. Vichy Launch" 2006
-Organized coverage of major product launch at Rockefeller Center for Vichy/L'Oreal

▪J.P. Morgan Chase, Producer "Chase Freedom Campaign" 2006
-Worked with the mcgarrybowen agency to produce elements to sell J.P. Morgan Chase on undertaking a major ad campaign

▪KSK, Writer/Producer "Move 'n Groove Kids" 2006
-Wrote and produced episodes 2 and 3 of this creative movement series for children

▪BrainLab, Producer "Brain Suite" 2006
-Coordinated efforts between BrainLab in Munich and the Dallas Presbyterian Hospital to shoot and promote their new surgery center

▪Wildlife Trust, Writer/Producer "Gala Presentation” 2006
-Wrote and produced a video to explain the purpose, direction and accomplishments of this non-profit organization in order to attract prestigious donors

▪SIRIUS Satellite Radio, Associate Producer "CES" 2004-2005
-Helped develop the media presence at the Consumer Electronics Show in Las Vegas
-Managed edits of Howard Stern's press events, Eminem's concerts and radio show and various sports programs

▪Élan Pharmaceuticals, Coordinator 2004
-Helped design and manage Elan's branding materials and trade show booth for the Alzheimers Association's 9th International Conference in Philadelphia

 

Education
University of California, San Diego
-B.A. in Visual Arts with an emphasis in Documentary Film and Video
-Graduated Cum Laude
-NCAA Scholar Athlete all four years
-Recipient of the Eleanor Roosevelt Writing Award

Universidad de Granada, Spain
-Associates Degree in Spanish Literature

 

Fields or Industries

Advertising, Branding, TV/Broadcasting

Tools of the Trade

Final Cut, Illustrator, Photoshop, HTML

Recent Clients
  • NFL
  • Animal Planet
  • ESPN
  • History