Juan Rosenfeldt

Creative Director / Designer / Director

juan@freerange.tv

 2005-2009

Freelance-Los Angeles

Creative Director/ Designer

Running own studio as an independent broadcast design creative, collaborating directly with other design studios and production companies on various accounts, such as SHAQ VS, ESPN Monday Night Football, ESPN NASCAR, PBS-KCET, ANT1 (Greece), CSTV (CBS College Sports On Line), Ovation TV, Lifeskool (Rainbow Media VOD), USA Networks, National Geographic On Line viral campaign and Verizon DSL Latin On Air campaign, among others.

 2004-2005

Pure-New York 

Staff Creative Director/ Brand Consultant 

Establish the brand for new visual communication/design agency Pure. Handle accounts for Wendy’s (Latin market), STAR Magazine, BOSE, Breyer’s, ESPN and ABC, among others.

 2001-2003

Freelance-New York

Creative Director/Designer On-Air 2002-2003

Running own studio in NY as an independent Broadcast Design Creative Director / Designer / Consultant, maintaining a career balancing R&D in visual arts along with commercial broadcast design. Accounts with left and right coast firms such as Discovery Science Channel, HBO, CBS, Food Network, HGTV, History Channel, ESPN, USA Networks and VH1. Also creative collaboration with Agencies on such products as Schick, Bell South and L’Oreal. Designed and established On Air Branding for the first ESPN Spanish speaking network for U.S. market (ESPN DEPORTES) as well as ESPN International.

 2001-2002 

VH1-MTV Networks-New York 

Freelance Creative Director On-Air / Brand Consultant 2001-2002

Restructure On Air design group of VH1 Creative Services. Resource management (handling a department of 8-12 designers and creatives) and supervision of all in-house On Air design initiatives. Consultant for overall network On Air, On Line and Off Air brand strategy. 

 1999-2001

Manhattan Transfer-New York

Staff Creative Director- Lead Designer

Consolidate and re-establish the broadcast design division. Creative resource management, project leadership and senior management consultant. Re-brand and market Manhattan Transfer. X-Chromosome program package (Oxygen Media, Inc.). TBS-Superstation (Time-Warner) various program packages.  

 1996-1999

Pittard Sullivan-Los Angeles

Staff  Senior Designer, Director

The Learning Channel: On-Air package re-design. Pittard Sullivan Demo reel graphics. TF1 (France): On-Air package re-design pitch. Paramount Pictures-ShoWest: Design pitch. PRO 7 (Germany): Fall Image Campaign (All The Best From Hollywood). SKY Latin America (NewsCorp): On-Air package design. VIA DIGITAL (Entertainment Network Package-Spain). TV Main Titles: Significant Others (Columbia-TriStar). TRINITY (Warner Bros. - John Wells Productions). TV GUIDE Channel Network Package. NATURE Show Package (WNET-Thirteen, NY).

 1995-1996

MetroLight Studios-Los Angeles

Staff  Senior Creative Director, Designer

“Dis is Da Drum” music video for Herbie Hancock (Mercury/Polygram)(Billboard Music Awards 95-Best Jazz and Contemporary Music Video. Nominated Best Music Video- Short Form 1996 Grammy Awards), Sekisui House :30 commercial for Japan, “Pyramid”:30 commercial (Goldstar Electronics, Korea), “The Impossible Film” Interactive project creative concept, Justsystems, Japan, MetroLight Website.

 1991-1995

MetroLight Studios-Los Angeles

Ostra Delta,S.A.; K-2000; and Telson-Madrid, Spain

Free-lance Creative Director

Mortal Kombat, trailer (New Line Cinema), K-NEX :30 toy commercial, The Computer Who Wore Tennis Shoes, CG effects (Walt Disney Television)

Network identity and promos: EUROSPORT (sports satellite channel, France),TVE International (international satellite channel, Spain), HISPAVISION (latin american satellite channel), ANTENA 3-TV  (national broadcast network, Spain), TELE EXPO (regional broadcasting for World’s Fair ‘92, Spain), TELEMADRID (regional channel, Spain).

Newscast design: CANAL + (national cable network, Spain).

 1988-1991

Ostra Delta, S.A.-Madrid, Spain

Creative Director, Co-owner

Corporate logo design/animation (several firms- Madrid, Barcelona, Paris). CG commercials (several firms- Spain, France). Network Identity and promos: TELEMADRID (regional channel, Spain), ANTENA 3-TV (national broadcast network, Spain), TVE-1 and TVE-2 (national broadcast channels, Spain), 2M INTERNATIONAL (national cable network, Morocco), SUPERCHANNEL (continental satellite network, UK)

 1986-1988

K-2000-Bilbao- Madrid, Spain

Staff Creative Director

Network identity and promos: TVE-1 and TVE-2 (national broadcast networks, Spain), CANAL SUR (regional channel, Seville, Spain) ETB-1 and ETB-2 (regional channels, Basque Country, Spain) CANAL 10 (satellite network, Spain-UK). Programme headings: (several for most national networks). Television commercial post-production: (several for most production houses and ad agencies in Spain)